OUR STORY

Garry

Henry

Gavin
The meaning of CRU
The term Cru can take on different meanings across various French wine regions, one of which translates to "growth".
More precisely, it references a great or superior growing site or vineyard, often classified as Grand Cru (Great Growth) or Premier Cru (First Growth) to signify the highest quality standards.
At Cru, our focus is on sustainability and growth; personally, commercially, individually and collectively. We aim to share our passion, experience and knowledge of wine and food with the community that we serve. We strive to nurture curiosity, encourage exploration and deliver outstanding service.
By incorporating wine, food and people, at the heart of everything we do, our aim is to excite, delight and broaden horizons. We promote inclusivity and endeavour to continually learn about, support and improve the community.


The birth of Cru
In 2021, the three of us met while working together - Garry as General Manager, Henry as Assistant Manager, and Gavin as Wine Advisor. United by a shared passion for food, wine, and a tireless work ethic, our connection quickly grew into a strong friendship beyond the workplace. Those first moments planted the seeds for something far greater.
As 2022 unfolded, Henry moved on to advance his career as General Manager and Wine Buyer at a nearby start-up wine bar and shop. Seeing room for growth, Gavin stepped into the Assistant Manager role under Garry’s guidance.
Towards the end of 2023, Gavin embraced a significant career leap, becoming Food & Beverage Manager at a local bistro.
In January 2024, Garry took the plunge alongside Gavin. The three reunited for a sparkling wine pilgrimage to London in May 2024 - and together, we set off to write our own story.
In July 2024, Cru was born.